įeeling a sense of home and belonging, Bruce formed a gang called Inner City Posse, which was composed of Joseph Utsler, Rudy Hill, other friends of Bruce, and a number of other connections he had made in Southwest Detroit. Poverty and a difficult home life drove Bruce to move in with Rudy 'The Rude Boy' Hill in River Rouge, a city near the industrial southwest side of Detroit. In 1989, Joseph Bruce as Jagged Joe, Joseph Utsler as Kangol Joe and John Utsler as Master J, released the single titled ' Party at the Top of the Hill' under the name of JJ Boys, but the group did not pursue a serious career in music. They also listened to hip hop music, including 3rd Bass, Beastie Boys, N.W.A and local rappers like Awesome Dre. Along with Utsler's brother, John, and friend, Lacy, they wrestled in backyard rings that they had built themselves. Joseph Bruce (Violent J) and Joseph Utsler (Shaggy 2 Dope) met in Oak Park, a suburb on the north border of Detroit, Michigan.

The Dark Carnival is elaborated through a series of stories called Joker's Cards, each of which offers a specific lesson designed to change the 'evil ways' of listeners before 'the end consumes us all'. The songs of Insane Clown Posse center thematically on the mythology of the Dark Carnival, a metaphoric limbo in which the lives of the dead are judged by one of several entities.

They formed their own professional wrestling promotion, Juggalo Championship Wrestling, and have collaborated with many hip hop and rock musicians.

The duo founded the independent record label Psychopathic Records with Alex Abbiss as manager, and produced and starred in the feature films Big Money Hustlas and Big Money Rustlas. Originally known as JJ Boyz and Inner City Posse, the group introduced supernatural and horror-themed lyrics as a means of distinguishing itself stylistically. The group has established a dedicated following called Juggalos numbering in the 'tens of thousands'.

According to Nielsen SoundScan, the entire catalog of the group had sold 6.5 million units in the United States and Canada as of April 2007. The duo has earned two platinum and five gold albums. Insane Clown Posse performs a style of hardcore hip hop known as horrorcore and is known for its elaborate live performances. Formed in Detroit in 1989, ICP's best-known lineup consists of rappers Violent J (Joseph Bruce) and Shaggy 2 Dope (originally 2 Dope Joseph Utsler). Insane Clown Posse, often abbreviated as ICP, is an American hip hop duo.

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